Music Videos
The most shared content on Facebook this year was a YouTube music video ‘Despacito‘ by Puerto Rican singer Luis Fonsi featuring Puerto Rican rapper Daddy Yankee. This song reached the top of the charts of 47 countries and was the first song primarily in Spanish to top the Billboard Hot 100 since 1996. Not heard it? Yes you have. The video has been viewed 4 billion times, yep that is billion. But why not add one more count to the pile and give it another whirl.
Music videos remain one of the most shared forms of content. This video by Ed Sheeran was the second most shared content on Facebook gaining almost 10m shares.
The third biggest music video was the Thai video ‘I’ve been crying’ by Prue Nakarin (ทุกคนเคยร้องไห้ – ป้าง นครินทร์) which gained over 4.5m interactions.
Videos by Coldplay, Taylor Swift and Enrique Iglesias also gained over 3m Facebook interactions. Disclaimer: BuzzSumo makes no endorsement of the quality or earworm-ness of these tunes. What do we know? Less than Tay Tay it seems.
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